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What Is an App Notification? How, When and Why Should You Use It?

Are you stuck in SMS notification mode looking for a more effective way to engage your customers? In-app notifications are far superior to SMS. When done correctly, an app notification can become a powerful tool to build brand loyalty.

In this article, we’ll dive into what in-app notifications are, how, when, and why you should use them. We’ll also look at some call-to-action examples. So, grab your favourite drink, get comfortable, and let’s begin.

What Is an App Notification?

If you want to launch an app, you should definitely consider in-app notifications.

An app notification is a message that pops up on a user’s mobile device. It alerts them about something related to the app. There are two types of notifications: push notifications and in-app notifications.

Push notifications are messages that appear on a user’s lock screen or notification panel, even when they are not actively using the app. In contrast, in-app notifications appear within the app while users are using it. In-app notifications are considered more user-friendly and less intrusive than push notifications because users can dismiss them with ease.

How, When, and Why Should You Use In-App Notifications?

In-app notifications are a powerful tool for engaging with your app users and increasing retention. To maximise the benefits of in-app notifications, it’s essential to use them strategically.

Firstly, during the onboarding process, use in-app notifications to guide users through your app’s features and functionalities. In-app notifications can explain how to use the app and introduce new features. This helps users understand what they can do with the app.

Secondly, use in-app notifications to keep users engaged with your app. They do this by sending them updates and new content. These notifications can encourage users to return to the app and spend more time on it.

Moreover, in-app notifications can be personalised based on user behaviour within the app. Such notifications are more relevant and appealing.

Thirdly, use in-app notifications to remind users about appointments, deadlines, or any other essential information. These notifications can help users stay organised. They also reduce the chances of them forgetting something important.

Call-to-Action Examples

Using a call-to-action (CTA) is a crucial part of any in-app notification. A CTA is a button or link that prompts the user to take a specific action.

To begin with, you can use a CTA to promote a limited-time offer or sale. For instance, you could include a “Shop Now” button in your notification to encourage users to make a purchase.

Next, you can use a CTA to encourage users to share your app with their friends or followers. This can be a “Share” button that allows users to post about the app on their social media profiles.

Another example is you can use a CTA to prompt users to leave a review or rating for your app. By including a “Leave a Review” button in your notification, you can encourage users to share their feedback and help you improve your app’s rating and visibility in app stores, such as Apple’s App Store.

Replace SMS with App Notifications

Now that you know the potential of an app notification in various forms, are you ready to get rid of SMS? It makes complete sense in this fast-paced evolving digital age! And when you do utilize this technology, you might be surprised how fast the uptake is on your services or products.

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